Quantitative Metrics: The key to successful email campaigns (Tue Apr 24th, 2007, by Paul Coupe)
There can be little doubt that email campaigns have swiftly become the marketing managers best friend. The apparent cost effectiveness and speed of preparation has been difficult to resist. No longer does regular contact with customers require enormo...
Email Tracing and Sender Identity (Tue Apr 24th, 2007, by A. Hathaway)
How to Answer: Who sent me that email?
With roughly 2 billion Internet users at the start of 2007, it can be difficult to determine who is actually sending an email, and from what country. Spam operators often use sophisticated software, server misre...
Using Email Signatures to Generate more Traffic (Tue Apr 24th, 2007, by Suthep Sachasiri)
This traffic generation idea is a no brainer but overlooked most of the time.
You are sending emails everyday to your friends, your clients, your family or maybe even the Pope who knows. But what is important is that you are sending emails out consta...
3 Email Marketing Mistakes To Avoid (Tue Apr 24th, 2007, by Sean Kenaston)
Here are three common mistakes to avoid during your email marketing campaign.
Do not try to sell the product in your email
Your number one goal for the email should be to pre-sell (or soft-sell) the product or service you're promoting, even if it's y...
Ten Clever Tips to Send a PowerPoint via E-mail (Mon Apr 16th, 2007, by kingmarsh)
As the domain form of communication, E-mail messaging has long ago exceeded telephone traffic and become the most popular information delivery service.
When it comes to PowerPoint, you will always it troublesome. Audio or video may be lost. The send...
Outlook 2007 Email Issues (Mon Apr 16th, 2007, by Norm Euker)
Outlook 2007 Email Issues
For those of you creating and sending email newsletters there are some changes to the way Outlook 2007 will display your newsletters. Most Outlook users are probably still using a previous version but that will be changing s...
Writing For An Email Audience (Tue Apr 10th, 2007, by Vern Black)
The contents of the email marketing messages can keep their readers glued if they are written and presented well. Since readers like to quickly scan through emails instead of reading them thoroughly, they understand more when explained in less. So th...
Copywriting in Emails (Tue Apr 10th, 2007, by Vern Black)
Whenever you email someone, you're basically trying to sell a point. So what better way to communicate than with the language of advertising, copywriting.
Copywriting is the art of using attractively written content focusing around a service or prod...
Using Ghostwriters for Your Email Marketing Campaigns (Tue Apr 10th, 2007, by Vern Black)
Ghostwriting is a common practice today in all aspects of writing from articles and eBooks to emails and eZines... and more. Ghostwriting is when a person, known as a "ghost" author, writes the content. Then someone else assumes this content as their...
Writing Ads for Email Marketing (Tue Apr 10th, 2007, by Vern Black)
To promote sales of products and services means there's a need for effective advertising. And email marketing offers an affordable solution, as the Internet being one of the fastest mediums of communication offers maximum response possibilities for l...